Your Podcast Marketing Plan 

The idea of relationship marketing, connecting, creating business systems through networking to remove constraints, and bring on board what you need to grow through vertical and lateral team building is central to what we’re doing at The Podcast Marketing Center. It is what we see as the essence of podcast marketing. It’s also what we are naturally so good at – Creating great concepts for our clients.

Sometimes creativity comes in the form of a challenge. Today was no different: Rich Schefren ran a contest – First prize is spending a day with him, his Porsche and meeting with Agora to work out the constraints in your business.

Anyhow – Rich’s challenge was this:

“Summarize why it’s critical that your business has a consistent series of back end offers and why it’s important that you build alliances within your marketplace….”

Here’s what I see:

Business Growth = Systems – Constraints = Wealth

A consistent series of back end offers is the culmination of a well designed business system: It possesses minimum friction and constraint – It is your “fulcrum” to the exponential leverage of wealth; Equally necessary and vibrant alliances are the “lever” matching message to marketplace – When properly harnessed, wealth results. Continual growth in business relies upon harnessing this perpetual motion of wealth, be it capital, skills, or funds into your business coffers without creating friction or constraints.

It is the art of where less, becomes more…

So – do I win the day with Rich